In 1933 Industrial Equipment News (IEN) pioneered the product news tabloid format. Since then, IEN has been the industry's leading source of new technology & new product information serving the trillion dollar manufacturing sector. Shortly after launching in 1933, IEN's founder pioneered the bingo card to help advertisers follow up with prospective clients & track ROI on their marketing investment. That tradition continues today; IEN offers several types of campaigns with lead generation, brand awareness and thought leadership to help clients measure their marketing spend ROI.